Capital Benefits Group is an ancillary insurance benefits marketer that provides independent agents with the tools they need to succeed. When CBG approached Lenker Consulting, the insurance industry was in a period of tremendous flux in the wake of the Affordable Care Act. The company needed to refocus their business model in order to effectively market theircarrier plans within a quickly-changing insurance landscape.
Lenker Consulting helped CBG to realign their existing B2B business strategy, as well as develop a separate B2C brand (My Generation Benefits). Lenker also built a sophisticated custom quoting engine that generates insurance quotes for CBG’s client base. By designing and coordinating the engine’s development in-house, Lenker Consulting was able to save CBG a considerable amount of money––and deliver a world-class product in the process.
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