Lenker A

Impact Radius is a digital marketing platform which enables clients to maximize ROI on advertising across digital, mobile, and offline channels. Impact Radius brought Lenker on board well before the company launched, during the early formulation phase of their business. Throughout the engagement, Impact Radius looked to Lenker as a partner who could bring expertise and guidance to the process of building a business and a brand.

Lenker identified three distinct audiences for Impact Radius’ services, and helped the company tailor their messaging various audiences on their website. The challenge was to explain the company’s value proposition in such a way that demonstrated the benefits that Impact Radius could offer each audience. Lenker also provided Impact Radius with usability and experience design consulting for their proprietary web platform.

Analysis & Strategy

Web Applications

Experience Design

What Smart Marketing Is

Free Marketing Weather Forecast

Free Marketing Weather Forecast

01. What's the primary focus of your business?

02. At which stage of market adoption does your primary product/service offering exist?

03. What's your business’s core competency?

04. What's your business’s current situation?

05. What average clients/customers retention rate?

06. On average, how satisfied are your clients/customers with your existing product/service offerings?

07: How satisfied are you with your current level of revenue and profitability?

08. What’s your current level of optimism for your business’s future?

09. How important do you feel that a smart marketing strategy is to the future success of your business?

10. Within which range does your annual level of gross margin fall (Revenue - Cost of Goods or Services Sold)?

11. What percentage of your operating budget do you spend (or are planning to spend) on marketing?

12. How many employees work for your organization?

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