What Smart Marketing Is

Metamodix is a medtech startup that designs and manufactures medical instruments designed to treat type-II diabetes, its associated symptoms, and other metabolic disorders. Its products are cutting-edge, but raising capital for medtech companies is always difficult, and Metamodix needed help attracting investor attention.

Metamodix relied on Lenker Consulting for insight to help the company convey the great investment potential of their products. Through careful analysis of Metamodix’s various audiences, Lenker created an investor pitch deck which helped the company raise $5.5 million in capital. Lenker was also instrumental in developing key multimedia and marketing assets, creating compelling and comprehensible messaging, and leading the company’s rebranding initiative.

Brand Development

Marketing Collateral

New Product Launch

Content Development

Free Marketing Weather Forecast

Answer 12 simple questions and we'll email you a custom, 20-page marketing “weather forecast” now.

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Free Marketing Weather Forecast

These 12 questions are like a personality test for your business. But instead of a personality profile at the end, you'll receive a custom report offering high-level insights about your business's marketing health.

01. What's the primary focus of your business?

Business to Consumer - ProductBusiness to Business - ProductBusiness to Consumer - ServiceBusiness to Business - ServiceBusiness to Consumer - Web Platform/AppBusiness to Business - Web Platform/App

02. At which stage of market adoption does your primary product/service offering exist?

IntroductionGrowthMaturityDecline

03. What's your business’s core competency?

We’re Innovators.We identify, improve, and exploit viable innovations created by others.We commoditize established innovations and sell on price.We have no real track record of succeeding with any of the above.

04. What's your business’s current situation?

Just Starting OutGaining GroundStanding StillLosing Ground

05. What average clients/customers retention rate?

95% or More90% - 94%85% - 89%80% - 84%Below 80%Not Applicable

06. On average, how satisfied are your clients/customers with your existing product/service offerings?

Extremely SatisfiedMore Than Merely SatisfiedSatisfiedLess Than SatisfiedExtremely UnsatisfiedStartup - Not Applicable

07: How satisfied are you with your current level of revenue and profitability?

Extremely SatisfiedMore Than SatisfiedSatisfiedLess Than SatisfiedExtremely UnsatisfiedStartup - Not Applicable

08. What’s your current level of optimism for your business’s future?

Extremely OptimisticSomewhat OptimisticNeutralSomewhat PessimisticExtremely Pessimistic

09. How important do you feel that a smart marketing strategy is to the future success of your business?

Extremely ImportantSomewhat ImportantI'm UncertainUnimportantExtremely Unimportant

10. Within which range does your annual level of gross margin fall (Revenue - Cost of Goods or Services Sold)?

Less that $1 million$1 - $5 million$6 - $10 million$11 - $15 million$16 - $20 million$21 - $25 million$26 million or more

11. What percentage of your operating budget do you spend (or are planning to spend) on marketing?

5% of Less5% - 7%8% - 10%11% - 13%14% - 16%17% - 19%20% or More

12. How many employees work for your organization?

Fewer than 1011 - 3031 - 5051 - 7071 - 9091 or More

Thanks for taking the time to complete this evaluation. We trust that you'll find valuable insight in the custom Marketing Weather Forcast that we'll send via email in a few minutes.

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About

Led by Kevin deLaplante, Brian Howe, and John Lenker, LENKER's staff are expert marketing strategists and communications artists who help their clients develop and promote products and services that attract, inform, and invoke.

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+1 (612) 547-0357
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Greater Twin Cities • New York

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What Smart Marketing Is

Free Marketing Weather Forecast

Free Marketing Weather Forecast

01. What's the primary focus of your business?

02. At which stage of market adoption does your primary product/service offering exist?

03. What's your business’s core competency?

04. What's your business’s current situation?

05. What average clients/customers retention rate?

06. On average, how satisfied are your clients/customers with your existing product/service offerings?

07: How satisfied are you with your current level of revenue and profitability?

08. What’s your current level of optimism for your business’s future?

09. How important do you feel that a smart marketing strategy is to the future success of your business?

10. Within which range does your annual level of gross margin fall (Revenue - Cost of Goods or Services Sold)?

11. What percentage of your operating budget do you spend (or are planning to spend) on marketing?

12. How many employees work for your organization?

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